Course Particulars
Course Type: eLearning/Virtual
Course Compliance: International Agreed Curriculum.
Course Deadline: None- Self-paced.
Course Level: Introductory
Coarse Language: English
Course Duration: 1080 Minutes or 180 Minutes / unit.
Course Overview:
This course is designed for Managers who want to get the foundational understanding of world of Business and the Perfect foundation for their career path. This course is ideal for managers who want knowledgeable in a verity of business-related areas in order to advance in their careers. This course is also for people who want to get the core insights of a MBA-style education in an accelerated and affordable manner.
With compact learning sessions, you will learn a new skill faster than ever.
Unit 1: Essential Management Skills.
Course Aim:
This course teaches you how to manage organisations and empower people. You will learn various leadership models, discover different leadership styles and understand how teams develop. You will also learn the basics of project management, change management and time management. Furthermore, this course will teach you how to make better decisions and how to become a superior, more effective negotiator.
Learning Outcomes:
- At the end of Unit 1, participants will Learn:
- Basics in Leadership and Team development
- Strategic Decision Making & negotiation skills
- Essentials of Project & Time Management
Unit 2: Human Resource Management
Course Aim:
This course teaches the range of human resource (HR) and organizational behavior (OB) activities all business professionals need to understand: strategic planning, staffing, recruitment and selection, performance management, training, and compensation. You will also learn the most important motivational approaches – like Maslow’s “Hierarchy of Needs”, Herzberg’s “Two-Factor Theory” and other popular models. Furthermore, this course includes the basic concepts of different organizational structures, corporate culture and the crucial 360° feedback model.
You will also receive a short case study of Google that summarizes the key takeaways of this course.
Learning Outcomes:
At the end of Unit 2, participants will Learn:
- Strategic planning of HR process
- Finding, Selecting and Recruiting the right skills.
- Performance evaluation and feedback Management.
Unit 3: Economics & International Business.
Course Aim:
This course introduces basic economic concepts that are fundamental to understand many of the issues faced by business firms. Learn the processes that govern the production and consumption of goods and services in a global economy: Microeconomics and Macroeconomics.
Understand important principles like price elasticity and the law of supply and demand. This course also includes the different economic systems around the globe, the essential business cycle phases, the country analysis tool, and international business strategies.
Additionally, you will be provided with a concise case study detailing the U.S. Government’s actions in response to the financial, housing, and economic crisis, encapsulating the essential insights gained from this course.
Learning Outcomes:
At the end of Unit 3, participants will Learn:
- Understanding essential economic principles & concepts.
- Analyzing the production and consumption of goods & services.
- Evaluation of international Business strategies.
Unit 4: Marketing & Communications
Course Aim:
This course teaches to create, deliver and communicate the value of a product to your customers and to build a strong customer relationship management. The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Important tools, like the BCG Matrix and the Ansoff Matrix, will help you to become a better manager. You will also receive a short case study of Mercedes-Benz that summarizes the key takeaways of this course.
Learning Outcomes:
At the end of Unit 4, participants will Learn:
- Understanding Market insights.
- Successful customer relationship management
- Evaluation of Marketing campaigns.
Unit 5: Finance & Accounting
Course Aim:
This course teaches to understand the “language of business” – to measure, process and communicate financial information of companies. In order to do so, you will get familiar with the most important financial statements and financial accounting techniques. You will learn to prepare and analyse balance sheets, income statements, and use financial ratios. You will understand the principles of Return on Assets and Return on Equity. And you will learn finance essentials such as the Present Value and Future Value.
You will also receive a short case study of Nike and Lululemon that summarizes the key takeaways of this course.
Learning Outcomes:
At the end of Unit 5, participants will Learn:
- Understanding accounting techniques & financial data.
- Analyzing financial statements and reports.
- Evaluating financial performance of businesses and projects.
Unit 6: Strategy & Operations
Course Aim:
Strategic management is one of the most important “hard skills” in business management. In Strategic Management, you will learn how you can manage businesses and projects proactively with a focus on long-term strategy, rather than reacting to day-to-day hiccups. In order to do so, you will get familiar with the most important management tools, like the Vision Statement, the Mission Statement, PESTEL Analysis, Porter’s Five Forces, SWOT Analysis, Balanced Scorecard (BSC), and many more. Operations management is chiefly concerned with planning, organizing and supervising in the contexts of production, manufacturing or the provision of services. In this course, you’ll learn to analyze and improve business processes by learning how to increase productivity and deliver higher quality standards.
You will also receive a short case study of Samsung Electronics that summarizes the key takeaways of this course.
Learning Outcomes:
- At the end of Unit 6, participants will Learn:
- Manage strategic projects proactively.
- Prepare a long-term business strategy.
- Optimise business process & increase productivity.
About this program
This Mini-MBA is focused on developing your business skills. It is an online fast-track program that covers all core areas of general business management. The Mini-MBA is a quick and cost-effective way to reach your next career goal and boost your employment profile. It compresses the most important aspects of traditional management studies into six exciting and affordable online courses.
The Mini-MBA is designed for:
People who want to get a foundational understanding of the world of business and lay the perfect foundation for their career path.
Managers who want to become knowledgeable in a variety of business-related areas in order to advance in their careers.
People who want to get the core insights of a MBA-style education in an accelerated and affordable manner.
Key Benefits of the Mini-MBA
- Develop in-demand business skills
- Save time and money
- Increase the value of your CV.
Certification and Accreditation:
A Working at Height Limited Diploma / Mini-MBA is awarded to participants for completing all units.
Download your personal certificate upon completion of this course.
Assessment Method:
An assessment must also be completed at the end of each Unit. A minimum score of 80% is required to pass.
Note: You can stop the course at any time and come back to it at a later stage, taking up where you left off.
Course setup: This course requires a computer/device which is connected to the Internet
and is running a web browser. For optimal user experience, this course runs best in Chrome.
It contains audio so you will need to use headphones or speakers plugged into your
computer/device to listen to it.